Else is a brand new plant-based children’s nutrition product, eager to disrupt an 80 billion dollar industry. But first, they needed a creative look, feel, packaging, and brand tone of voice that would stand out as much as their globally-patented vegan, non-dairy, non-soy product. So we took on the challenge and started this brand from scratch. We built a brand book, social presence, website and promotional materials that is unlike anything else in the category through the use of bold colors and edgy TOV and photography. The product has gained notoriety with consumers everywhere as well as celebrities like Hilaria Baldwin - a brand spokesperson - and is consistently gaining followers and loyal customers.

Our campaign invites everyone to live in an Else world - where the nutrition they’ve been searching for is finally possible.